Design | Branding | User Experience
Launching a breakthrough brand in banking
Objective
To launch a new digital banking solution and accelerate a digital strategy to deliver a frictionless customer experience across multiple touch points supported by a strong brand that sets apart from its competitors.
Strategy
Using Metia’s Strategy QuickStart process to reveal market and customer insight to better understand decision makers in the banking industry.
Careful craft brand guide, messaging and product content to map each critical step in the buyers journey.
Deploy advanced micro-profiling techniques to execute a powerful integrated digital marketing strategy and increase aptitude to purchase, creating a seamless user experience and impacting marketing campaigns.